Privacy Policy

ProPAR Privacy Policy

Last Updated: March 10, 2026

1. Introduction

Welcome to ProPAR ("Company," "we," "our," "us"). We are committed to protecting your privacy and handling your data with transparency and security. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website getpropar.com (the "Site") and use our services.

This policy applies to two distinct groups:

• Visitors and Prospects: Individuals who browse our Site or sign up for communications.
• Customers: Hotels and their authorized representatives who use our ProPAR AI engine.

Please read this policy carefully. By accessing or using our Site or services, you agree to the terms of this Privacy Policy.

2. What Information We Collect

We collect information to provide and improve our services, and to communicate with you effectively.

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, job title, and company name when you fill out forms on our Site, request a demo, or contact us.
• Account Information: Username, password, and other credentials for accessing our platform.
• Customer Data (for Hotel Clients): To provide our service, we require secure, read-only access to your hotel's operational and financial data. This may include aggregated cost structures, channel mix, commission rates, booking patterns, and guest segmentation data. We do not collect sensitive guest payment card information or personally identifiable information of your guests.

2.2 Information Collected Automatically

• Usage Data: IP address, browser type, operating system, pages viewed, links clicked, and the dates/times of your visits to our Site.
• Device Data: Information about the device you use to access our Site.

3. How We Use Your Information

We use the information we collect for the following purposes:

Purpose	Description	Legal Basis (for EEA/UK Visitors)
To Provide and Maintain our Services	To onboard hotel clients, provide access to the ProPAR engine, generate profit uplift forecasts, and deliver customer support.	Performance of a contract with you.
To Improve and Develop our AI Models	To use anonymized and aggregated Customer Data to train, refine, and improve our core algorithms, ensuring the ProPAR engine becomes more accurate and valuable for all users. This is fundamental to our service.	Legitimate Interest (to improve our product for all customers).
To Communicate with You	To respond to your inquiries, send you administrative information, and provide updates about our services.	Legitimate Interest (to provide customer service) / Consent (for marketing).
For Marketing Purposes	To send you promotional materials, newsletters, and information about events or webinars that may interest you, where permitted by law.	Consent.
To Ensure Security	To monitor and analyze usage patterns to protect the security and integrity of our Site, platform, and data.	Legitimate Interest (to ensure network and information security).
To Comply with Legal Obligations	To comply with applicable laws, regulations, and legal processes.	Legal Obligation.

4. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

• With Your Consent: We will share information when we have your explicit consent to do so.
• With Service Providers: We engage trusted third-party vendors to perform functions on our behalf, such as cloud hosting (e.g., Google Cloud), customer relationship management, and email communication. These providers are contractually bound to protect your data and use it only for the services we request.
• For Legal Reasons: We may disclose information if required to do so by law or in response to valid requests by public authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change.

5. Data Subject Rights and Your Choices

Depending on your location, you may have specific rights regarding your personal information.

• Access and Portability: You can request a copy of the personal information we hold about you.
• Correction: You can ask us to correct inaccurate or incomplete information.
• Deletion: You can request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link in the email.

For our Hotel Clients (Customer Data): Your rights to access, correct, or delete the operational data we process on your behalf are governed by our separate agreement (e.g., NDA and Terms of Service). We will act as a data processor and assist you in fulfilling these requests.

To exercise any of these rights, please contact us at privacy@getpropar.com.

6. International Data Transfers

ProPAR is based in Israel. Israel is recognized by the European Commission as providing an adequate level of protection for personal data. However, your information may be transferred to and maintained on servers located outside your country of residence, including the United States, where data protection laws may differ.

When we transfer personal data from the European Economic Area (EEA) or the UK, we do so using appropriate safeguards, such as the European Commission's Standard Contractual Clauses, to ensure your data is treated in a way that is consistent with European data protection law.

7. Data Security

We take the security of your data seriously. We implement and maintain appropriate technical and organizational security measures designed to protect your information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include:

• Encryption of data in transit (TLS 1.2+) and at rest (AES-256).
• Strict access controls and multi-factor authentication for our internal team.
• Regular security assessments.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Customer Data: Retained for the duration of our pilot or service agreement, plus a short period to allow for the extraction of data, after which it is securely deleted, subject to our anonymization practices (see Section 3).
• Prospect Data: Retained until you unsubscribe from our communications or after a period of inactivity.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by posting the new policy on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

ProPAR
Email: info@getpropar.com